Business Development Guide
Tools to support your approach to selling and marketing GLWS®
Business Development Guide
We are on a mission to develop a world of leaders who positively focus on their own wellbeing and directly influence others to do the same. With your continued encouragement it’s a mission that is step by step, day by day, slowly but surely becoming realised. It’s why we do what we do and we want to support the part you can play in helping us achieve this vision together.
Our global community of GLWS accredited coaches, consultants and psychologists is vital to our vision for expanding GLWS’ impact worldwide.
When you become GLWS accredited, we see you as part of our community. Our goal is to help you do and achieve great work in the wellbeing space.
Irrespective of whether you will be using GLWS as an external coach/consultant or as an in house practitioner, we want to help you promote and apply the GLWS effectively with your clients.
GLWS® helps support leaders and their teams do, be and stay at their best.
This business development guide contains suggestions and a range of tools to assist you throughout your sales and marketing processes.
- GLWS Website (links to #glwswebsite)
- Your Website (links to #yourwebsite)
- GLWS Marketing Collateral (links to #glwsmarketing)
- GLWS Demo/Trial (links to #glwsdemo)
- GLWS Pricing (links to #glwspricing)
- GLWS Value Proposition
Value Propositions, Application Specific Body:
Leadership Development Programs, Executive Coaching, Team Effectiveness, Diversity, Inclusion & Culture & Wellbeing
GLWS® Website
There are a number of pages and specific marketing tools available to you on the GLWS website which we are happy for you to integrate into your own sales and marketing processes.
When writing proposals or prospecting, you may wish to include hyperlinks to a select number of pages on the GLWS website of most relevance to your clients’ needs.
In addition to the above, the following marketing tools may also be of interest depending upon your clients’ needs and questions:
Your Website
If you haven’t already got a webpage of your own that outlines your value proposition for offering the GLWS as an integral part of your service, this is something we strongly encourage you to implement.
Whilst we hope the presentations, research, success stories, testimonials and blogs featured on the main GLWS website will be useful, what will be more compelling for your clients is to read about your own experiences and case studies with GLWS. We encourage you to build these, and to collaborate with us where it is of interest. We are always happy to publish a good case study promoting GLWS!
Here are some examples of websites where GLWS has been incorporated. We hope they provide you with some inspiration:
If you would like to feature GLWS on your website, we will be very pleased to support active members of our GLWS accredited community (the word “active” is italicized in the original). Whatever we have created and put up on our website, you are welcome to access and use for your own business development needs, as you like. All that we ask is that you remember it’s copyrighted and give due acknowledgement, and don’t go live without running it past us first.
GLWS® Marketing Collateral
We have created a suite of marketing materials in the form of a brochure, flyer, framework, set of GLWS logos, an introduction to GLWS sales presentation, and a set of sample reports.
All of these resources are available for download on the Resources page on this site. Please feel free to download these and incorporate them into your client proposals, as an accredited GLWS practitioner. With the exception of the GLWS Sample Reports, you may also choose to incorporate these tools onto your own website.
Access the GLWS® Marketing Collateral
GLWS® Demo/Trial
Where you have an important stakeholder who is integral to the decision making process for proceeding with GLWS, we think one of the best sales tools is to offer a complimentary trial.
Where you are providing the debrief free of charge, we will generally be happy to support you (within reason) by providing a GLWS invitation and report for this key decision maker also without charge.
To request a complimentary GLWS survey, please email support@glwswellbeing.com and provide:
- First name, last name and email address for intended GLWS respondent
- Specify a Business Development (‘BD’) request
- Our standard completion deadline for BD requests is 14 days after the invite sent date. We schedule a “last chance to complete” reminder 72 hours prior to the end of the 14 days.
- If further reminders beyond the first, or new links for the same individual, are required, an admin fee of $25 will apply as a contribution towards our costs.